Every Product Must Tell a Thousand Stories

Smarmy Salesman: This is not how content marketing should appear.

When you want other people to talk about your company and your products on the Internet instead of making sales pitches you should turn to story-telling. That is how true content marketing works. It is also how true word-of-mouth marketing works. And if you look at the most popular advertising campaigns in history, that is […]

How to Write a Reflective Blog

Reflective Marketing

There are two types of reflective writing. Traditional composition theory teaches us that reflective writing is the style used when recalling real or imaginary events and sharing insights or lessons learned from those events. You use an imaginary event when writing metaphorically or allegorically, or to protect innocent people from derision or investigation. This kind […]

How to Establish Yourself as a Trusted Expert and Authority

Are You an Expert and an Authority, Deserving Respect?

Michael Martinez just sent me a link to Jennifer Slegg’s analysis of the new Google quality raters’ guidelines. These new guidelines emphasize E-A-T–”expertise, authoritativeness, and trustworthiness”. For a lot of people on the Web, establishing yourself and your website as a trustworthy expert and an authority is a mystery. Here are some concrete action steps you can take […]