How to Write a Reflective Blog

Reflective Marketing

There are two types of reflective writing. Traditional composition theory teaches us that reflective writing is the style used when recalling real or imaginary events and sharing insights or lessons learned from those events. You use an imaginary event when writing metaphorically or allegorically, or to protect innocent people from derision or investigation. This kind […]

How to Establish Yourself as a Trusted Expert and Authority

Are You an Expert and an Authority, Deserving Respect?

Michael Martinez just sent me a link to Jennifer Slegg’s analysis of the new Google quality raters’ guidelines. These new guidelines emphasize E-A-T–”expertise, authoritativeness, and trustworthiness”. For a lot of people on the Web, establishing yourself and your website as a trustworthy expert and an authority is a mystery. Here are some concrete action steps you can take […]

Things SEO Bloggers Still Get Wrong about PageRank

The Web

It has been about 16 years since Larry Page and Sergey Brin wrote “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, the famous Backrub paper. After all these years I still find SEO bloggers writing complete nonsense about the paper. And there is really no excuse for that. Anyone can read the paper. You […]

101 Inspirational Business Quotes, Quotations, and Sayings

Stephen Covey, Author of The Seven Habits of Highly Effective People

I’ve seen posts about “motivational” business quotes in the past, but I’ve always preferred “inspirational” quotations. The difference between motivation and inspiration is huge. I can only motivate myself for short periods of time; I can find myself inspired for weeks and/or months at a time. Maybe even years. So, in the interest of inspiring […]