How to Establish Yourself as a Trusted Expert and Authority

Are You an Expert and an Authority, Deserving Respect?

Michael Martinez just sent me a link to Jennifer Slegg’s analysis of the new Google quality raters’ guidelines. These new guidelines emphasize E-A-T–”expertise, authoritativeness, and trustworthiness”. For a lot of people on the Web, establishing yourself and your website as a trustworthy expert and an authority is a mystery. Here are some concrete action steps you can take […]

Things SEO Bloggers Still Get Wrong about PageRank

The Web

It has been about 16 years since Larry Page and Sergey Brin wrote “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, the famous Backrub paper. After all these years I still find SEO bloggers writing complete nonsense about the paper. And there is really no excuse for that. Anyone can read the paper. You […]

101 Inspirational Business Quotes, Quotations, and Sayings

Stephen Covey, Author of The Seven Habits of Highly Effective People

I’ve seen posts about “motivational” business quotes in the past, but I’ve always preferred “inspirational” quotations. The difference between motivation and inspiration is huge. I can only motivate myself for short periods of time; I can find myself inspired for weeks and/or months at a time. Maybe even years. So, in the interest of inspiring […]

Everything You Have Learned About SEO Was Wrong

Build it and they will come always works.

There are so many people complaining about the death of SEO these days I have begun to think believe very few people ever tried to practice it in the first place. The complainers keep blaming Google for “changing the rules” (that rarely happens) and argue over and over again that “link building is dead” (nothing […]

How to Fix the Unwanted Subdomain Problem

Too many choices

There is a discussion at WebmasterWorld started by a Bluehost user who suddenly discovered that his primary domain had many subdomains indexed by Google — subdomains he didn’t know existed. Despite all the replies the user received, the correct solution has yet to surface in the discussion (as I write this). The problem is created […]