We do our best to discourage people from asking us if they can write guest articles for our blogs. Once in a while someone still insists on sending us a completely useless email. Normally we just discard the email and move on. After all, everyone and their brother who blogs about Internet marketing has shared at least one dumb guest blogging email. Why bother sharing another?
Because so many of you continue to ignore the pattern of failure and reach out to complete and total strangers who have no interest in you and what you want to say on their Websites. You have no idea about how to acquire links so you do this instead. I’ll share some link acquisition advice with you below but first read the email. See if it’s similar to what you send out.
I am really satisfied with your blog content, your posts are really good and you are keeping it well. I would like to publish my post on your blog (as guest post) with my website link. Mostly I create about educational and student related subjects. Please let me know if you are recognizing guest posts and I’m ready to discuss my content, I guarantee it with unique and quality content. ?
Looking forward to get your reply.
Dennis, we don’t accept guest blog post requests — especially not from people who “create about educational and student related subjects” because we don’t have any blogs that fall into that category.
If you need a link from someone for your Website, create something interesting for that person. Don’t ask them to link to it, but feel free to ask people to look at what you wrote.
It’s easy enough to do that if you share links to your content on social media.
Oh…you want the link because it will help with your SEO, don’t you? Not a problem. When you want keyword-rich links that help with your SEO, put the keywords into the titles of your articles and write about whatever topics those keywords represent. Make sure you create very good, interesting content.
After all, “Build it and they will come” does work — but only for people who build something worth coming to.
Do this for 1-2 years and you’ll get plenty of links.
Oh…you don’t want to wait 1-2 years for all those keyword-rich links? Not a problem. When you want a LOT of keyword-rich links within a very short time despite the fact that no one has ever heard of you, just do something totally insanely crazy and unexpected so that people’s jaws will hit the floor.
It’s the lack of imagination behind your marketing that turns me off. You’re just spinning your wheels, doing all the dumb stuff you see on marketing blogs. Oh, they’re POPULAR marketing blogs? So they MUST be right with their advice?
You know, Rand Fishkin never asked if he could write a guest article for SEO Theory or Reflective Dynamics. Neither did Danny Sullivan, Bill Slawski, Adam Audette, or any of those popular SEO bloggers whose advice you may follow. If they get by without asking strangers for guest post links and yet they’re still popular and successful, maybe the secret to be learned from those sites IS NOT TO ASK STRANGERS TO PUBLISH YOUR GUEST POSTS.
It’s a crazy idea, isn’t it? Just ignore all the crap advice about outreach to strangers that you see on the most popular SEO Websites and instead do what THEY actually do — which is create content people like. It doesn’t have to be GOOD content — just POPULAR content. That way you can hand out crap advice (my apologies to anyone on the list who doesn’t hand out crap advice) and other people will link to your site.
I really can’t help people who send out emails to strangers for a living. They are obviously not trying to learn they are trying to do. But as Yoda said, “There is no TRY. There is only DO.” And as Michael says, “There is no LEARN when all you do is DO.”
At some point your failures to get guest posting links (that won’t get you penalized) should start to tell you something about just how badly you are marketing your sites. It doesn’t matter if everyone in the SEO industry is defending guest posting as a way of life right now (yes, this is March 2014). What matters is that most people in the SEO industry tell you to do dumb stuff that leads to penalties.
I’m just saying that instead of being a hamster in a wheel you should try being creative for a change — and I don’t mean “create about educational and student subjects”.
If someone I know sends me an email and says, “Michael, I would like to write a guest post for SEO Theory. Here is what I have in mind. [Outline of article idea] Would you be willing to publish that?”
Oddly enough, I have almost always said “yes”. Imagine that.
Get to know me first. Earn my trust, my respect, and my openness to your ideas. You’ll find it’s much easier to write for one of my blogs than all the SEO bloggery in the world would lead you to believe.
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