What an interesting question. This brings up the ethical side of the Refletcive Marketing discussion. Are you really engaged in Refletcive Marketing if you’re leaving comments on blogs? And, are there better practices and worse practices? Blog Comment Marketing — if there is such a thing — has earned such a poor reputation because people have abused it, either by naively running around to various blogs and leaving unuseful comments or simply by spamming the blogs with fake comments for the Click to continue […]
Year: 2013
Why You Should (Almost) Never Link to Wikipedia Articles
Last night, I noticed that one of the bloggers on an experimental site that I’m running was linking to a lot of Wikipedia articles. I sent him an email explaining to him why we don’t want to link to Wikipedia articles, and it occurred to me that a post on the subject might make sense. After all, a LOT of people ARE linking to it, and maybe they haven’t thought it through. Reasons NOT to Link to Wikipedia Articles The #1 reason is that there are almost always better pages to link to elsewhere Click to continue […]
How You Should Backup Your WordPress Site
Backing up WordPress should be a simple process but unfortunately it is not. You need to create several backup files because none of them will capture everything you need. For example, if you have set up special server directives to support your WordPress installation you should copy those files. This could include .ini, .conf, and other operating system files (as well as your .htaccess). You also want to backup your installation directory, which consists of all the .PHP files that WordPress Click to continue […]
Facebook and Reflective Marketing: Failures and Futilities
Danny Sullivan wrote a nice case study about a movie Website that is hard to find. He wraps up his article by stipulating that “Facebook Is Not Your Website”. This cautionary tale is nothing new in Web marketing. Last year Warren Colbert wrote “Facebook is not your website (no matter how much you wish it was)”. In fact, there are a LOT of “Facebook is not your Website” articles out there. With so many people advising the general business community NOT to make Facebook their Websites, why is Click to continue […]
Is Link Building Really Dead and Gone?
You can see them fleeing, scurrying out of the dark corners of “Internet marketing” like rats jumping from a sinking, burning ship: all the great “link builders” are now become “content marketers, publicists, and specialists”. The transition from “link building” to “promoting content” is a mix of change in philosophy and change in description. But are these guys really giving up on links? Of course not. They’re just repackaging their services in new language to avoid the stigma Click to continue […]