The incessant complaining and agonizing over Google’s long delay in updating their Penguin algorithm is a constant embarrassment to the search engine optimization industry. It is also a completely unnecessary exercise because there has always been one quick, surefire way to recover from a Penguin algorithm downgrade. The failure of Web marketing specialists and consultants to make this case to their clients is an indictment against the judgment and sense of all the Penguin recovery specialists Click to continue […]
Year: 2016
How to Develop SEO Strategies That Last a Long Time
Although Web marketing practices have changed through the years I still follow the same basic search engine optimization principles today that I used in 1998. Very little has changed in search engine optimization over the past 18 years. You have more tools now and the search engines publish much more complex sets of guidelines but the basic structure of an optimization campaign remains the same. We still follow the SEO Cycle although I streamlined how I define the SEO Cycle in 2013: Produce Click to continue […]