If you only listen to Web marketers you will quickly realize that everyone needs a mobile-friendly site and a mobile app. No one searches on the desktop any more. No one wants to use their desktop computer for anything but playing games. The “all Web traffic is mobile” propaganda has become almost the sole talking point for many conversations about search engine optimization, Web marketing in general, and related topics. A few years back Google began preaching the value of converting all Websites Click to continue […]
Year: 2019
Publish All At Once or Drip Your Content?
One of the age-old questions of Web marketing, especially when launching a new site or moving to a new domain, is what to do with a large number of “pages” you have ready to publish. Some people feel you should put everything up at once and get it into the search indexes as quickly as possible. Other people like the idea of “dripping” content onto a site, in the hope of gradually building an audience. Either method can be effective but each method has its strengths or advantages over the other. Consider Click to continue […]
What Is Technical SEO?
In early 2018 I asked a few old hands in the search engine optimization field how they define “technical SEO”. This is a phrase that has been around since Moses came down from the mountain. I don’t really grok it. To me, all search engine optimization is a bit “technical”, at least in that you’re using techniques of coding, content design and composition, and link design and placement to alter a Website’s relationship with a search engine. After mulling over their replies and reading several uninspiring Click to continue […]