Lazy keyword research techniques can be more effective than careful, energetic keyword research techniques. The typical approach is to use some kind of online tool to get suggestions based on information that the search engines provide. I prefer to use more of a longtail strategy. If you want to be an indolent search engine optimizer like me, then start thinking in terms of topics and subtopics instead of thinking in terms of keywords and keyword phrases. Then just write articles or blog posts Click to continue […]
Category: General
All posts that do not fall into other categories.
Leveraging the First Six-month Window in Reflective Marketing
Search engine optimization is hindered by immediate performance expectations. As soon as you begin an SEO campaign, whether it be link-building or content publishing, you are burdened with the need to produce metrics that show how much more search traffic is being earned because of your efforts and how long it takes to earn that traffic. Some people hit the SEO channel hard with higher-risk strategies in order to deliver those performance results, and while it would be unfair to say they end Click to continue […]
How to Fight Comment Spam on WordPress
UPDATE: This article was updated to include information about LinkSleeve a few days after publication. Google took special aim at low-value, high-volume links with its February 9, 2011 so-called “JC Penney Update”. They devalued tens of thousands of compromised Web forums and blog comment posts that had been flooded with spammy links from users of Xrumer, Scrapebox, and other spam link software. The link spam industry took a clear and sustained hit from that update but some hard-core Click to continue […]