Everyone wants to get more done. But what is the BEST way to increase your personal productivity? I asked 19 productivity experts this question. Their responses changed the way I live and work. They might change your life, too. You can read their answers below:be Get Stuff Out of Your Head David Allen is the author of Getting Things Done: The Art of Stress-Free Productivity, Making It All Work, and Ready for Anything. He’s one of the most famous and popular productivity consultants Click to continue […]
How Long Should a Blog Post Be for SEO?
You might have any number of reasons for asking how long should a blog post be for SEO. Maybe you had a website which was hit by Panda. Maybe you want to get off the link building treadmill, and you’re looking for ways to get more search traffic. Maybe you’re new to blogging and just plain don’t know how long to make your posts. No matter your reason for asking, longer blog posts are better. I explain why in this post. I also offer tips for improving the quality and the quantity of the content Click to continue […]
The Mega Guide Method: How I Got 22,480 Search Engine Visitors in 86 Days
Driving sales via your website is hard work. That’s especially true for affiliate webmasters, who earn commissions by referring traffic to merchants. If that traffic doesn’t convert, you can’t pay your Web hosting bill. And it’s not enough to publish lots of keyword focused content. I wish it were that easy, but it’s not. Not anymore. If you really want to see high conversions and lots of traffic, you have to target the kind of hyper-focused keyword phrases that buyers use when they’re Click to continue […]
Are There any SEO Metrics You Should Really Follow?
When doing outreach for some of our clients we often run into Webmasters who offer us “proof” that they have good Websites in the form of SEO metrics. Metrics like Toolbar PageRank, Domain Authority, Number of Pages Indexed, and Age of Domain are frequently and openly discussed on the Web of marketing forums and blogs. These metrics are all useless in terms of identifying a Website that may be a good linking resource. Sure, you can point to big Websites like Mashable and Huffington Post and say, Click to continue […]
How to Get Analytic Value from Impressions Data
All the social media metrics bloggers have disowned impressions as a useful metric, just like all the Web marketers before them. Impressions data is actually very important to understanding how effective your marketing campaign is. Of course, there are some wrenches in the monkey works when it comes to analytics data these days: all those bots out there are clicking on everything and inflating your page views, visits, bounce rates, time on site, etc. Actually, bounce rate is a terrible metric Click to continue […]
Should You Put Your Blog on a Subdomain?
It IS okay to put a blog on a subdomain. Believe it or not, there are digital industry bloggers who would still have you believe in pseudoscientific anecdotes that suggest using subdomains for blogs or other content is a bad idea. We have been using subdomains for years (disclaimer: Randy prefers to work with root domains whenever possible) and not once has any subdomain-based Website failed to perform as expected, unless we simply stopped working on it (which occasionally happens). Over the Click to continue […]
Facebook Engagement: What’s the Best Way to Get More Likes and Shares?
Do you have a new Facebook page? Are you looking for advice about how to get more Facebook engagement, likes, and shares to your page? You’ve come to the right place. Succeeding on Facebook isn’t nuclear physics, and with a little bit of effort, you can get fame and glory there, too. Don’t Forget the Basics It’s easy to get side-tracked by all the fancy strategic stuff, but don’t forget the basics. Your “about” page should be complete and detailed, for example. You should have the appropriate Click to continue […]
How to Create Unique Content for Any Website
I love this question every time it comes up in a client conversation: “Everyone says you have to create unique content, but how do you create unique content for an [X] Website when there are dozens more just like it?” The answer always boils down to the same truism: to be unique and distinctive you have to say something different from everyone else. In practice you have to look at more than just words on the page, though. What makes your Website distinctive includes: Words on the page Navigational Click to continue […]
A New World of Digital Marketing is about to Spawn
While everyone struggles to get their sites into the mobile Web space the Internet is quietly experimenting with new technologies that could, if fully adopted, render all that mobile marketing obsolete. The trend of allocating more and more money toward building a mobile presence in corporate thinking is too slow moving to stay on top of what is happening in Web technology now. In fact, the budgeting inertia will probably delay adoption of the latest Web technologies on many sites for 1-2 years. By Click to continue […]
Link Building Strategies for 2015
Link building is not only not dead, it is making a big comeback. Of course, most of the comeback is by way of private blog networks, which are growing in popularity. There are pitfalls along the PBN pathway, to be sure. Most of the PBNs I look at are poorly designed and may not have much staying power. But the PBN community is feeling more confident these days than a year ago. However, let’s take a look at the kinds of links you can place or ask for without violating search engine guidelines. Click to continue […]
How to Devise a Blog Strategy Matrix
All too many blogs die out before they become successful. They are not failures, not in the traditional sense of “this does not work”. They simply do not become productive enough to sustain the bloggers’ interest in maintaining them. Writing is an emotional exercise. The less emotion you put into it the less you gain from it, and therein lies the problem for a majority of work-for-hire blog posts, the freelance stuff you buy for a few dollars that fails to bring in thousands of daily visitors. Click to continue […]
So You Cannot Recover from Panda 4.1?
I have come across a few Websites that were downgraded by Panda 4.1 last month. More than a few, actually. And some people have sought me out asking for free advice. Well, I don’t have much time for free one-on-one advice but here are some tips for Panda 4.1 victims. Do with them as you will. Ignore All Claimed Recoveries Dated Before December 1, 2014 Some people may have figured out how to recover from Panda 4.1 but their ingenuity won’t be revealed until 1-2 iterations down the road. So anyone Click to continue […]