If you’re looking for interesting ways to promote your online business, think about sponsoring your children (and maybe other children in your neighborhood) for Halloween. How do you do that? Here are a few suggestions. Remember, you want to credit your Website for the sponsorhip: Buy the kids in your neighborhood special “Halloween Patrol” t-shirts to wear in the days leading up to Halloween. Ask your neighbors to let you sponsor their yard decorations (you buy the decorations) in Click to continue […]
Author: Michael Martinez
Leverage Your Old Websites for Greater Visibility
Many people start more than one Website through the years. Serial Website entrepreneurship is perfectly acceptable. You try something out, maybe a personal blog, and find it’s not really engaging enough for you. So you abandon it and it languishes. Then you start another site, invest time and energy into it, and eventually let it lapse as well. There is no reason to leave all these sites strewn behind you like the detritus in the wake of a storm. You can gradually recondition these sites Click to continue […]
How to Create Great Teaser Pages
Most people think of “teaser pages” as the placeholder content you put on new domains. However, in 2010 the Federal Trade Commission reinvented teaser pages by creating fake Websites to illustrate how deceptive marketers try to deceive consumers on the Internet. The FTC teaser pages link back to the FTC Website…hm. Aren’t these just doorway pages? Well, not really. These are educational sites that instruct and inform the consumer on the site. You can, however, learn more about consumer Click to continue […]
Linking Starts With Your Friends and Family
It seems very ironic to me that most small business owners refuse to ask their friends and relatives for links to their Websites. You probably have no qualms about asking your friends and relatives to mention your business if the opportunity comes up. But when it comes to asking for links, the people most likely to give you those links are the people you are least likely to ask for them. Asking other Website owners to give you links is a perfectly valid reflective marketing method. For some Click to continue […]
How to Get A Link From Reflective Dynamics
If you are one of our clients and you like the site we built for you well enough that you have not changed anything, we’re asking for your permission to list your site on our new Website portfolio page. We have a few sites in the showcase now but we would like to include more because, frankly, we don’t think people fully appreciate the variety of designs and work we do. So we’re offering a link from Reflective Dynamics’ main Website in exchange for permission to feature the Click to continue […]
Using Search As a Reflective Marketing Channel
When I first put a name to the concept of Reflective Marketing I explained that — in developing these techniques — I had set myself a simple goal: “Just ignore the search engines and build traffic through other channels.” But can you build reflective marketing channels through search? Are there ways to drive search traffic directly to a Website without having to practice organic search engine optimization or manage pay-per-click advertising campaigns in search verticals? In fact, yes, Click to continue […]
Leveraging the First Six-month Window in Reflective Marketing
Search engine optimization is hindered by immediate performance expectations. As soon as you begin an SEO campaign, whether it be link-building or content publishing, you are burdened with the need to produce metrics that show how much more search traffic is being earned because of your efforts and how long it takes to earn that traffic. Some people hit the SEO channel hard with higher-risk strategies in order to deliver those performance results, and while it would be unfair to say they end Click to continue […]
How to Fight Comment Spam on WordPress
UPDATE: This article was updated to include information about LinkSleeve a few days after publication. Google took special aim at low-value, high-volume links with its February 9, 2011 so-called “JC Penney Update”. They devalued tens of thousands of compromised Web forums and blog comment posts that had been flooded with spammy links from users of Xrumer, Scrapebox, and other spam link software. The link spam industry took a clear and sustained hit from that update but some hard-core Click to continue […]