If you’re looking for interesting ways to promote your online business, think about sponsoring your children (and maybe other children in your neighborhood) for Halloween. How do you do that? Here are a few suggestions. Remember, you want to credit your Website for the sponsorhip:
- Buy the kids in your neighborhood special “Halloween Patrol” t-shirts to wear in the days leading up to Halloween.
- Ask your neighbors to let you sponsor their yard decorations (you buy the decorations) in exchange for a tasteful, discrete “decorations sponsored by …” sign.
- Work with a candy marketing company to offer a sponsored Halloween walk where kids can get safe treats.
- Throw a Halloween party (or two or three) at a local kid-friendly restaurant and put out signs and notices saying “sponsored by …”
Regardless of whether you are running a gambling affiliate site or selling rubber ducks that you make by hand, you can tell your visitors about these sponsorships on your own Website. Your objective is NOT to “get links” but rather to build up interest in these local events AND in your ability to help promote special events.
You still want to distribute flyers in your local neighborhood, and tell your friends and neighbors. You and your kids can send out hand-written invitations (or print them up) that mention the sponsorship (tastefully).
Small business sponsorships are wasted on cheap link building schemes. You want to build relationships with families in your community — some of whom may be able to help you in ways you didn’t think about before.
More importantly, you want to show your Website name to passers-by in imaginative, creative ways that leave no doubt about your creativity.
You could even go so far as to sponsor roadside lemonade stands during summer months (pay the kids for accepting your sponsorship — and provide the lemonade and cups, too).
Creative community sponsorships don’t have to end at your front yard. Nor do they have to wait for Halloween. But Halloween is a great opportunity to start your community sponsorship program. You’ll help create a fun time for your neighbors’ children in safe environments and you’ll begin practicing your new reflective marketing strategies on a reasonable shoestring budget.
Read More about Search Engine Optimization
How Long Does It Take Google to Credit A Website with Links?
Natural Backlink Profile: Endless Ways to Build One
Website Not On Google? Why Some Internal Pages Aren't Indexed
RankBrain and Neural Matching: What Is the Difference?
Follow Reflective Dynamics |
Click here to follow Reflective Dynamics on Twitter: @refdynamics. Click here to follow SEO Theory on Twitter: @seo_theory. Reflective Dynamics' RSS Feed (summaries only) |