After every major election hundreds if not thousands of political Websites fall silent or quietly fade away. The political machines begin unwinding and simply walk away from all those sites they attracted thousands or millions of links to.
In the aftermath of an election even a defeated candidate should be able to leverage a once-popular Website to continue the cause. If nothing else, the Websites can be left in place or transferred to political parties for “maintenance”. These sites, if they link to important political platforms, will sever a lot of connectivity that supports those platforms.
Although it may not seem important to continue fighting for lost causes, the inevitable negative attacks that political parties and their candidates launch against each other on the Web can be somewhat mitigated by transferring trust and value accrued in previous elections to newer Websites.
It is almost certain that many of these candidates will be back in a few years to try again to win political office. They will launch new Websites and attract new links and all their hard-earned political cache from earlier elections will be wasted.
A new long-term Web strategy may help us all in the long run if all the political parties work to consolidate the recognition they have built up on the Web. It should become more difficult, over time, for attack campaigns to dislodge legitimate party and candidate Websites.
Voters should be making their choices on the basis of how the candidates present themselves, not on the basis of how effective party partisans are in their political rhetorical poison pen campaigns.
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