You can see them fleeing, scurrying out of the dark corners of “Internet marketing” like rats jumping from a sinking, burning ship: all the great “link builders” are now become “content marketers, publicists, and specialists”. The transition from “link building” to “promoting content” is a mix of change in philosophy and change in description. But are these guys really giving up on links? Of course not. They’re just repackaging their services in new language to avoid the stigma Click to continue […]
Leveraging Your Bully Marketing Pulpit for Clients
In case you have been dazzled by recent star gazing opportunities, there is a new client servicing strategy in town for search engine optimization and Web marketing experts. Over at SEO Theory I have published “A Multivariate Experiment with OfficeZilla”. There’s a lot to take in from that post, not the least of which is that I have leveraged my business Website to announce a joint blogging initiative with a client. When OfficeZilla invited me to write some guest articles for their blog Click to continue […]
Is Article Marketing a Good Reflective Strategy?
Article marketing takes it on the chin quite often among Internet marketing pundits. I have had a few things to say about article marketing through the years myself. But you have to ask if article marketing in all its forms (both good and bad) is not reflective marketing. The answer should be yes, but it’s not always so. Let’s take a closer look at what is going on. Classic Article Marketing: Stylized Copy for Targeted Markets An honest article marketer combines the skills of the freelance writer Click to continue […]
Post-election Web Detritus Cleanup
After every major election hundreds if not thousands of political Websites fall silent or quietly fade away. The political machines begin unwinding and simply walk away from all those sites they attracted thousands or millions of links to. In the aftermath of an election even a defeated candidate should be able to leverage a once-popular Website to continue the cause. If nothing else, the Websites can be left in place or transferred to political parties for “maintenance”. These sites, Click to continue […]
Catch Up With Old Friends and Acquaintances
One of the most under-utilized resources available to Web marketers is a lifetime supply of relationships that have, for whatever reason, become less active. Maybe you or the other person moved away from each other. Maybe old co-workers have taken new jobs. Today it is very common for job hunters to reach out to old friends and co-workers and ask them for help in finding jobs. But you could just as easily contact people you once knew well and worked closely with and rebuild those bonds with a Click to continue […]
Reserve Space for Secondary Websites in Main Promotional Campaigns
If you have a promotional budget for your “big” Website (or business) but no budget for your secondary site/business, you may be able to occasionally drop references to your secondary interest in promotional materials. Think of a well-written press release that intrigues the reader and brings them to your site. You may have space enough in the last paragraph to mention that you are also involved in another business or avocation. It’s important to distinguish between schmuck paragraphs Click to continue […]
Sponsor Your Children for Halloween
If you’re looking for interesting ways to promote your online business, think about sponsoring your children (and maybe other children in your neighborhood) for Halloween. How do you do that? Here are a few suggestions. Remember, you want to credit your Website for the sponsorhip: Buy the kids in your neighborhood special “Halloween Patrol” t-shirts to wear in the days leading up to Halloween. Ask your neighbors to let you sponsor their yard decorations (you buy the decorations) in Click to continue […]
Leverage Your Old Websites for Greater Visibility
Many people start more than one Website through the years. Serial Website entrepreneurship is perfectly acceptable. You try something out, maybe a personal blog, and find it’s not really engaging enough for you. So you abandon it and it languishes. Then you start another site, invest time and energy into it, and eventually let it lapse as well. There is no reason to leave all these sites strewn behind you like the detritus in the wake of a storm. You can gradually recondition these sites Click to continue […]
How to Create Great Teaser Pages
Most people think of “teaser pages” as the placeholder content you put on new domains. However, in 2010 the Federal Trade Commission reinvented teaser pages by creating fake Websites to illustrate how deceptive marketers try to deceive consumers on the Internet. The FTC teaser pages link back to the FTC Website…hm. Aren’t these just doorway pages? Well, not really. These are educational sites that instruct and inform the consumer on the site. You can, however, learn more about consumer Click to continue […]
Linking Starts With Your Friends and Family
It seems very ironic to me that most small business owners refuse to ask their friends and relatives for links to their Websites. You probably have no qualms about asking your friends and relatives to mention your business if the opportunity comes up. But when it comes to asking for links, the people most likely to give you those links are the people you are least likely to ask for them. Asking other Website owners to give you links is a perfectly valid reflective marketing method. For some Click to continue […]
21 Expert Writing Tips
Great content attracts links, builds credibility, and stimulates social media activity. Too many Internet publishers skimp on content because of costs. They forget that the cheapest way to publis great content is to write it themselves. Some Internet publishers aren’t great writers though. That doesn’t mean they can’t improve. Sincere writing with a few mistakes trumps grammatically correct fluff any day, though. And by paying attention to these 21 expert writing tips, even struggling Click to continue […]
How to Get A Link From Reflective Dynamics
If you are one of our clients and you like the site we built for you well enough that you have not changed anything, we’re asking for your permission to list your site on our new Website portfolio page. We have a few sites in the showcase now but we would like to include more because, frankly, we don’t think people fully appreciate the variety of designs and work we do. So we’re offering a link from Reflective Dynamics’ main Website in exchange for permission to feature the Click to continue […]